Please click here tEtta Loves turns baby essentials into sensory sensations using the science of sight.
Working with experts in infant vision we design quality, organic essentials that support babies' visual development whilst delivering many moments of calm for parents.
Work with Etta Loves
- If you are interested in infant development and ways to support babies' eyes and brains.
- If you want to show that baby products can also provide style to parents too.
- If you want to share best buys for babies and help parents to buy the right thing, first time round
- To show parents that there are products that can help make their days that bit easier
- If you're passionate about eco-friendly brands who make the right choices as they design and develop
What makes us different?
- We’re a small family-run business inspired by our first daughter and her love of my monochrome jumper
- Our products are designed alongside scientists - ensuring that they are the best in the world for supporting infant development
- We help parents retain their sense of style - and fit effortless into their aesthetic too
- We care about our choices - we don't do the cheap choice, we do the right choice - from GOTS organic cotton to natural rubber, recycled materials and FSC certified packaging.
Our award-winning range covers:
Feeding, playtime, bathtime and changing.
The range comprises:
- Sensory muslins
- Sensory hanging squares
- Sensory blankets
- Sensory playmats
- Sensory teethers
- Sensory bath toys
- Sensory grasp balls
- Sensory comforters
We're loved by customers, press and healthcare professionals alike
- 'Everyday Parenting Essential', Made for Mums Awards 2023 (silver)
- ‘Game changing Baby Product’, Made for Mums Awards 2022 (bronze)
- ‘Best baby shower gift’, Made for Mums Awards 2022 (silver)
- ‘Best sensory toy’ - Project Baby Awards (silver)
- 'Best newborn playmat - Project Baby Awards (silver)
- INA Baby Innovation Awards - winner 2022
- 'Can't live without' parenting product - Absolutely Mama Awards 2022
”As an Obstetric doctor and dad, I spend my life surrounded by babies. Etta Loves products are a perfect fusion of evidence-based science and quality design. Not only will they support and stimulate your baby's vision at each stage of development, but they'll keep them entertained for hours too.”
Will Dooley, Obstetric Doctor, Co-Founder of Happy Parents Happy Baby and dad of three
‘Our daughter now has 9 Etta Loves muslins and is mesmerised by each one. They’re so handy for car journeys and when you need five minutes to get stuff done. I’ll be buying them as gifts for my friends that are expecting!’ Sarah - customer
‘I buy every baby that comes into my life these muslins, I’ve worked with very young children for nearly 40 years and also as a mum and grandma can’t stress how beneficial sensory exploration is for children from the word go! Plus , if your baby is absorbed focusing on the patterns you can get stuff done, a rest , whatever, it’s a win win!’ Caroline - customer
‘This was a gift so I asked the mum what she thought and she said: “Stylish, easy to wash, don’t come out of the wash crinkly like some other muslins do, and baby absolutely loves them - it’s like she’s hypnotised.” Five stars!’ Hannah - customero add your long description. Your long description should include your programme details so people can learn more about your programme or business.
